BIG LIZARD'S BIG IDEA
at 'Playing the City 2', Schirn Kunsthalle

Dates: 17-19 September 2010
Times: 12:00-19:00 daily + special after party each evening
Venue: The Big Idea Fun Bus, Rathenauplatz, Frankfurt, Germany.
Websites: http://www.reactorweb.com/ and http://www.playingthecity.de/

Come give Big Lizard a hug! And get down with the Big Idea!

Video trailer: http://www.vimeo.com/6654925

Big Lizard's Big Idea is an interactive artwork created by Reactor, an art collective based in the UK, whose projects put an audience's interactions and experiences at their centre. Big Lizard hits Frankfurt on the Big Idea campaign trail as part of 'Playing the City' in September. The lizard with the plan - a big character with an even bigger mission - Big Lizard's Big Idea is in town and needs you to make it a success. 

Come along to the Big Idea Fun Bus, a place where you can get involved in the fun and games. Everyone has a part to play, so let the Big Lizard entourage find the right place for you, the place where you can make a difference. Whether appearing as a guest on the 'Big Lizard's Big Fun Time Message Show', taking part in some hi-jinks on a parade or hosting a Champagne Party, you will be sure to make an impact.

When you are down with the Big Idea you'll be in for special treatment, so climb aboard the Big Idea Fun Bus and give the Big Lizard of fun a hug.

"The Big Idea is sold to you with equal, if not greater vehemence and conviction, but what you are being asked to buy into, advocate or support is not stipulated beyond the figurehead of Big Lizard. Framed around ice cream, champagne parties and a campaign vocabulary of positivity you are asked to engage in the beneficial and most likeable aspects of Big Lizard and how his or her existence betters one's life: what's so great about Big Lizard?; do a drawing of yourself with Big Lizard. Like the promotional campaign methodologies hijacked by the project, Reactor are coaxing you to knowingly or subvertedly buy into the idea by reiterating and validating Big Lizard and his somewhat sinister Big Idea. 'Big Lizard's fun, give him a hug!"
Matt Hearn, RealTime Magazine



Big Lizard's Big Idea is presented by Schirn Kunsthalle Frankfurt as part of Playing the City 2



Big Lizard's Big Idea was originally co-commissioned by Donau Festival and Wunderbar Festival, with support from Arts Council England.